Michael Rutherford started his career, while still attending high school at the age of seventeen. He studied in a career technical program as a trade apprentice, where he later attended major universities for specific course work and certifications. Michael from a young age, and as a working learner, understood the big picture by gaining years of experience working for industry leaders, and under professional mentors.

Michael can communicate easily with staff and clients for sales, marketing & operations alike; motivating, collaborating and leading people while influencing with a credible style that makes them want to work and do business together.

Michael’s accomplishments include:

During the first half of Michael’s career he served on many opening teams, community services, industry association board of advisors, and earned his way as a director operating more than 30 different concepts ranging from very large well branded & high volume venues, stores, hotels, clubs and restaurants to making Nation’s Restaurant News Hot Concepts and Orange County, California #1 Restaurant & Nightclub list for 4 years in a row. Michael’s career store sales contributions were between $1MM to $28MM with the average business location of $5.5MM.

For more than fifteen years, Michael expanded his career into solution sales; where he consulted with industry leadership on Tier 1 information technology solutions with system investments ranging from $20K to $150K for each customer’s location. As sales, operations & marketing engagement leader for training & performance improvement processes, he led professional teams to manage consistent “Customers for life” relationships. While supporting over 1,200 business accounts 24/7 annually, and selling “hardware, software & professional services” to hundreds of new customers across the country. Michael’s background includes managing successful relationships, implementing strategic business best practices, acquisitions & mergers, and change management.

Michael is a successful service sales engagement leader that leverages industry and product knowledge, project execution and management skills to guide the sales & implementation teams in producing optimal business solutions. Michael’s background allows him to perform as an experienced “change agent” who continuously keeps the objectives in mind, ensuring the transformation of requirements into successful solutions and business outcomes.

If your organization will benefit from an energetic professional with the following attributes, please visit  to view artifacts and more information.

Thank you in advance for your time and consideration.


  • 15+ years of B2B / C-Level sales & operations management with $28MM sales contribution.
  • Enterprise account management with over 1,200 Information System supported customers.
  • Successful strategic planner of sales, marketing. forecasting, contracts with a 75% closing rate.
  • Practice leader with superior interpersonal communication, judgement, consultative selling skills with a technical systems background as a high performance strategic leader.
  • Extensive start-ups and turnaround experience operating multi-million-dollar properties.
  • Strong process discipline with skills to align planning objectives with a pipeline development to grow and develop account revenue, customer acquisitions & relationships .
  • Track record of over-achieving quota (ranked top 5% of industry channel sales leaders).
  • Expert administrator of and CRM database software systems for reporting, metrics, incentive plans, ongoing KPI assessments & performance improvements.
  • Presentations creator, customized and standardized for in-person and online meetings.
  • Fiscal budget & financial management with sales & operational problem solving skills.
  • Application specialist background, mobile technology, projects from concept to delivery.
  • Marketing publisher, editor, design, production for digital brochures, social media networks & enterprise web-based applications.
  • Training programs creator and methods for ongoing learning campaigns, e-Learning and instructor-led content for ongoing career professional development.
  • Technical trade show manager along with executive sales & marketing boot camps.


  • Conceptual & Analytical Thinker
  • TeamworkActively assists to move the team toward the completion of goals
  • Communication SkillsEffectively listens and expresses ideas and thoughts verbally and in written form.
  • CollaborationEstablishes collaborative relationships to achieve objectives.
  • Develop OthersEffectively manage and develop others.
  • Drive for ResultsDevelop strategies, action plans, and metrics to monitor results.
  • Customer Focus Solicits and uses feedback for continuous improvement.
  • Accountability Takes responsibility for own actions and results.
  • Managing Performance and Process ImprovementsLeadership and Team Development.
  • Proposal Development/Generator/Diagnostic Gathering
  • Fiscal P&L, Budgets, RFPs, SOW, SOP & MSA’s
  • CRM, Goldmine, ACT!,
  • Technology, Hardware, Peripheral , Software Enterprise & Modules, Streaming Media. Early Adopter
  • Solid computer skills: MS Word, Excel, PowerPoint and Outlook


MICHAELRUTHERFORD.COM   2000- Current Business Consulting  


National Sales Manager /Enterprise Application Software (EAS) Web 2.0 Specialist 

Practical philanthropic endeavors researched, developed and managed for high school student-training, occupations and career development within a Web2.0 environment offered as a white label solution (Private social network for modern mentoring). Web 2.0 SaaS Platform to drive certified micro-credentials within a transfer knowledge online collaboration environment for connecting Education & Industry Leadership together for Professional Development. [Schools, Universities, Employers, Organizations and Communities] Details link:

The International Society for Performance Improvement

The Institute for Performance Improvement

The National Restaurant Association Education Foundation American Hotel & Lodging Educational Institute


24-7 HOSPITALITY TECHNOLOGY, LLC  2013 – 2014  Vice President of Sales – Central Region 

  • Consulted as an important Instrumental contributor for national provider for POS software products with the founding owners of Brink Software (headquartered San Diego, CA and 24-7 Hospitality Technology (headquarter in Chicago, IL) bringing both parties together to establish a reseller partnership.
  • Worked through the successful transition into the new enterprise, product suite, and cloud-based service offerings. Par Technologies purchased Brink Software strengthening the relationships, service & support. 

NCR – RADIANT SYSTEMS, INC.  2003 – 2011 Sales Manager – Western Region

Over 100 Independents

  • Santa Cruz Beach Boardwalk
  • California Culinary Academy
  • Multnomah Athletic Club
  • Mendocino Farms Restaurants
  • Drai’s Hollywood Nightclub
  • Supper Club LA Nightclub
  • Bottega Louie Restaurants
  • El Gallo Giro Restaurants
  • Pacific Catch Restaurants
  • Peet’s Coffee & Tea
Over 25+ Multi-Unit Chains

  • Yard House Restaurants
  • Del Taco Restaurants
  • E&O Trading Company
  • Johnny Rockets Corp
  • Hennessey’s Restaurants
  • Daphne’s Greek Cafe’s
  • The Tilted Kilt Pub and Eatery
  • Arby’s Restaurants
  • Lucille’s BBQ Restaurants
  • Jamba Juice
Over 1,200 Locations

  • Gyu-Kaku Restaurants
  • El Pollo Loco Restaurants
  • Wood Ranch BBQ & Grill
  • Burger King Restaurants
  • Lark Creek Rest. Group
  • Sonic Restaurants
  • Marias Italian Kitchen
  • Popeyes Louisiana Kitchen
  • Nobu Restaurant Group
  • Red Robin Restaurants
  • Annual revenue contribution went from $2.5MM to $17.5MM in less than 3 years
  • Achieved 100% quota each year – as high as 125% from 2004 through 2009
  • Sales Manager/Trainer for teaching, coaching and developing sales people in a consultative selling environment using best practice guidelines that revitalized the sales channel performance, clients operations and loyalties to consistently close 75% of B2B C-level customers.
  • Responsible for partnering with resellers, project & program managers to implement sales & marketing objectives, strategies, and regional tactical plans to successfully sell, service and support enterprise software, hardware, professional services to independent, franchised and corporate chain accounts.
  • As a sales leader; supervised, and coached the sales teams with appropriate, and measurable, training initiatives through sales processes using CRM, KPI, forecasting, pipeline, and territory management strategies (SPIN, TAS, Miller Heiman)
  • Managed client relationships with IT engineering teams to maximize service expectations to execute sales & marketing and operational support plans by aligning strategies with service expectations through RFP, SOP, SLA’s & MSA’s
  • Developed and manage financial projects, incentive plans, forecasts, budgets, territory schedules, application specialists for CRM, HRM & Enterprise managed services
  • Managed and designed graphics and print production for sales & marketing.
  • Received numerous awards and commendations for superior sales performance and contributions
  • Received FOCUS certification for Sales Operations and Account Leadership

NCR – BRISTOL RETAIL SOLUTIONS, INC. The Appel Company  2000 – 2003

  • Sr. Sales Consultant                                                                                                
  • Personal first year revenue contribution as a sales consultant $1.1MM
  • Sold, serviced & supported the grocery, retail and restaurant segment developing new business sales, resolve challenges and new marketing opportunities (Repeat, increase and larger checks)
  • Managed relationships for mid-size 1 to 50 store accounts developing through post sale, managing roll-outs, and upselling services
  • Consultant in all aspects of business development, product/service presentations, direct marketing efforts, and revenue generation
  • Strong experience with POS Systems data analytics
  • Reported on the competitive landscape to the rest of the company
  • Participated in FOCUS groups for collaborating service, operations, sales & marketing efforts
  • Practiced superior interpersonal communication for learning technical systems background

 Various Private Clubs, Hotels & Restaurants    

Executive Management – Director of Operations, General Manager, Certified Chef

  • The Drake Hotels
  • Marriott Hotels
  • John Hancock Signature Room
  • Ritz Carlton/Four Seasons
  • Best Western Hotels
  • Delaney’s Seafood Restaurants
  • Rusty Pelican Restaurants
  • Tony Roma’s Corp
  • Universal Studios
  • King’s Seafood Company
  • Sodexho USA
  • The Sports Club Company
  • West Coast Ventures
  • Director of Operations with $28MM per year revenue contribution 15% NOI
  • First Start-up catering business – Annual Sales $1.5MM
  • Generated $750K new revenue per year by forging relationships with new markets
  • Proven and successful track record with culinary, operations, sales & marketing, finance, and new concept development
  • Operations Leadership for 30 management direct reports and 300 employees
  • Developed, managed and assessed ongoing training programs
  • Collaborated and managed over 30 restaurant concepts
  • Budgetary processes, forecasting & fiscal responsibility
  • An award winning ACF/NRA Gold Medalist as a Chef


  • University of Phoenix – Course Work/ Communications
  • Louisiana State University – Course Work/ General
  • Washburne Trade School – Certification Culinary Arts
  • American Culinary Federation – Apprentice
  • Grand Haven High School – Course Work/ General